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Friday, September 17, 2010
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Advertising
There are a couple of truths that seem to apply to many small businesses, especially ones that are also newly established. One of them is that budgets do not allow for all ideas to be implemented. Another is that advertising is necessary. A quick look over these two statements will result in a belief that they are contradictory factors of a business if they are both true. That is unfortunately a misconception held by many new business owners. As we all know the majority of new business to not make it past their second year in business.
One of the factors that can assist in the difficulties of establishing a new, small business is the belief that important money to sustain the business cannot be spent on advertising. The allocation of money to advertising usually has a very low priority in a small businesses budget. This is a mistake, advertising is necessary, but there are a number of ways that it can be done in a cost effective manner.
First on a businesses list should be the largest yellow pages ad they are able to afford. Although the phone book is an old form of advertising with the importance that the internet is taking on, this is still one of the first things potential clients do when looking for a business or product.
Other print advertising ideas can be done with newspaper advertising. Local papers can get your geographic region narrowed in on. This is especially important given that the majority of small business clients come from a 3 to 5 mile radius. Also, papers can be good because they frequently have specialized advertising sections, which will be read by just the people you want. Local business groups also create special advertising sections that can be a great advertising idea and cost effective too.
Other ideas might look into specialized magazine advertising, using vehicle graphics and using the billing and other mailing necessities you have to further promote upcoming events and specials. There are a lot of ways out there that offer advertising idea possibilities, but the one thing that must be adhered to is that you must do something.
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